UMG–Endel AI functional-music partnership
deal·strategic product partnership·announced
UMG and Endel agreed to create artist-led functional soundscapes using Endel's AI.
Recorded facts
| Official site | https://www.universalmusic.com/endel-and-universal-music-group-to-create-ai-powered-artist-driven-functional-music-designed-to-support-listener-wellness/ ↗ |
|---|---|
| Geography | United States |
| parties | name: Universal Music Group · role: catalog_and_artist_partner · research key: org_umg; name: Endel · role: ai_technology_provider · research key: org_endel |
| end date | not publicly disclosed |
| deal type | ai_music_product_partnership |
| territory | global |
| deal state | announced; current operational state not independently confirmed |
| exclusivity | not publicly disclosed |
| renewal state | not publicly disclosed |
| effective date | not publicly disclosed |
| financial terms | state: not_publicly_disclosed |
| geographic basis | materially_active_in_us_market |
| party statements | org umg: The party publicly supported the announced relationship and its described scope. · org endel: The party publicly supported the announced relationship and its described scope. |
| catalog content scope | New and catalog-derived soundscapes from participating UMG artists and labels. |
| products models datasets rights affected | Endel proprietary AI; artist-provided stems; functional soundscapes |
Announced
| deal party | Universal Music GroupSource 1 ↗ PARTY CLAIM high confidence |
|---|---|
| technology provider | EndelSource 1 ↗ PARTY CLAIM high confidence |
Sources & changes
Checked 10d ago · highhow verification works
Field-level evidence
Public change history
- Status unknown → announced
- Official URL unknown → www.universalmusic.com/endel-and-universal-music-group-to-create-ai-powered-artist-driven-functional-music-designed-to-support-listener-wellness
- Record maintenance · 12 fields updated
Is this yours? Claim this record →·See something wrong? Report a correction →